HELLO, MY NAME IS
Matt Durante
Writer and Demand Generator
matt@mattdurante.net
Content the way it should be.
About me
I make b2b demand generation plans that make warm leads come to you.
What if in 180 days, you had a steady stream of clients ready to buy? No cold calls or emails. Just booked meetings from your ICP.
Only 3% of your customers are looking to buy right now. You need a plan that grows organic reach, puts you in front of 100% of the audience and pulls them into the 3%.
You need to establish what makes you unique. Many businesses claim to be special, but if the things that make you special can be stated by your competitors too, they aren’t real differentiators.
I will find your differentiator. Sometimes, when you’re in a business, you’re simply sitting too close to it to see it. Let me help.
I specialize in taking complex ideas and streamlining them into an audience-appropriate narrative in the form best suited to the task. You wouldn’t explain an application to an engineer the same way you would explain it to someone on the street, but sometimes you may have to. That’s where I come in.
What I do
I learn what you do, find opportunities, and deliver impactful strategy and content that engages your audience.
Every message is a story and an opportunity to connect.
Skills
SEO and Analytics
Organic and Paid Channels
Comprehensive Marketing Planning & Strategy.
Demand Generation
My Experience
Positions held outside of freelance work:
2023-Present
Nectar
Senior Marketing Manager
Creation of comprehensive inbound marketing strategy including website design, copy, content creation plan, social media strategy and scheduling, and ad strategy for Nectar, a premier digital e-commerce digital marketing agency.
•Launched new website, and content. Resulted in consistently 500% increased traffic from previous periods (all organic).
•4X the amount of quality content available for consumption on website within one month, including refreshing old content to make evergreen.
•Introduced social media calendar and immediately created upward trends in interaction and followership.
•Write/ghostwrite blogs, whitepapers, case studies, web copy, ad copy, guides, video scripts, and SOPs.
2022-2023
Pepper Content
Senior Content Writer
Writes and ghostwrites blogs, eBooks, whitepapers, scripts, and features on a per job basis.
•Topic specializations include B2B, SaaS, AI, ML, deep learning, leadership, I4.0, marketing technology and strategy, manufacturing, operations management, manufacturing technology, training.
Any of the topics mentioned above within automotive, aerospace, med-device, semicon, and industrial metrology markets.
2021-2022
Drishti
Content Manager
Responsible for creating, curating, and reviewing content pertaining to industry, organizational growth, product management, technology, software development, SaaS, AI, deep learning, and lean manufacturing. I consulted other business segments on product positioning and messaging and conduct sales training on messaging.
I wrote SOPs, blog articles, bylines, white-papers, ebooks, video scripts, comic scripts, infographics, storyboards, social media posts, and case studies.
•Increased content volume by over 400% from preceding year(blog posts, white papers, microcontent, magazine articles, landing pages, social media).
•Lead generation gained from content form fills up over 600%.
•Qualified lead generation gained from content form fills up 250%.
•Successful campaigns contributed to the acquisition of the company in Q4 2022 by a Fortune 100 manufacturer.
2018-2021
LEONI Fiber Optics, Inc.
Chief Operating Officer
I have led a custom engineering and manufacturing firm with over one hundred employees within the context of a major international organization. I’ve driven product, organizational structure, and marketing in order to bring thousands of products to the market. I’ve done business with the biggest tech firms, government institutions, universities, as well as mom-and-pop garage start-ups.
2015-2018
Operations Management
I was responsible for all the in-house technical infrastructure for marketing funnels as well as overseeing business ops including quality, engineering, production, and supply chain. I authored SOPs, quality policies, and countless email and web copy entries.
2012-2015
Business Systems Manager
I controlled website design, technical marketing, and SEO. I administered the company’s internal WIKI. I also was responsible for layout and database design for our ERP system, automating countless workflows and creating their associated SOPs and technical documentation.
Contact me about my portfolio for samples of my work.
I ghostwrite A LOT of material, therefore I do not keep it publicly posted on my site in order to protect the reputation of the client and business they represent.