About
About me
I am a marketer with years of experience in marketing, product management, and organizational growth.
Optimize your funnel. Take your messaging to the next level.
With years of experience in product and customer success, I have mastered the skills of understanding business and client requirements. I have worked with businesses from many different niches and markets so you can rely on me for yours.
I’ve spent most of these years working across different areas of business, writing whitepapers, newsletters, web and catalog copy. As well as writing up SOPs, quality policies, and training manuals.
I specialize in creating holistic demand generation plans through long-term growth roadmaps for paid and organic channels to grow your name in your space, and ultimately convert high quality leads into customers and raving fans.
My Skills
I believe in the fact that learning never stops and I am interested in learning new technologies and methods that keep my skills sharp. I write and learn every day.
SEO and Analytics
Demand Generation Planning
Organic and Paid Media Management
Technical and Creative Copy
Editing and Illustrating
Experience
Positions held outside of freelance work:
2023-Present
Nectar
Senior Marketing Manager
Creation of comprehensive inbound marketing strategy including website design, copy, content creation plan, social media strategy and scheduling, and ad strategy for Nectar, a premier digital e-commerce digital marketing agency.
•Launched new website, and content. Resulted in consistently 500% increased traffic from previous periods (all organic).
•4X the amount of quality content available for consumption on website within one month, including refreshing old content to make evergreen.
•Introduced social media calendar and immediately created upward trends in interaction and followership.
•Write/ghostwrite blogs, whitepapers, case studies, web copy, ad copy, guides, video scripts, and SOPs.
2022-2023
Pepper Content
Senior Content Writer
Writes and ghostwrites blogs, eBooks, whitepapers, scripts, and features on a per job basis.
•Topic specializations include B2B, SaaS, AI, ML, deep learning, leadership, I4.0, marketing technology and strategy, manufacturing, operations management, manufacturing technology, training.
Any of the topics mentioned above within automotive, aerospace, med-device, semicon, and industrial metrology markets.
2021-2022
Drishti
Content Manager
Responsible for creating, curating, and reviewing content pertaining to industry, organizational growth, product management, technology, software development, SaaS, AI, deep learning, and lean manufacturing. I consulted other business segments on product positioning and messaging and conduct sales training on messaging.
I wrote SOPs, blog articles, bylines, white-papers, ebooks, video scripts, comic scripts, infographics, storyboards, social media posts, and case studies.
•Increased content volume by over 400% from preceding year(blog posts, white papers, microcontent, magazine articles, landing pages, social media).
•Lead generation gained from content form fills up over 600%.
•Qualified lead generation gained from content form fills up 250%.
•Successful campaigns contributed to the acquisition of the company in Q4 2022.
2018-2021
LEONI Fiber Optics, Inc.
Chief Operating Officer
I have led a custom engineering and manufacturing firm with over one hundred employees within the context of a major international organization. I’ve driven product, organizational structure, and marketing in order to bring thousands of products to the market. I’ve done business with the biggest tech firms, government institutions, universities, as well as mom-and-pop garage start-ups.
2015-2018
Operations Manager
I was responsible for all the in-house technical infrastructure for marketing funnels as well as overseeing business ops including quality, engineering, production, and supply chain. I authored SOPs, quality policies, and countless email and web copy entries.
2012-2015
Business Systems Manager
I controlled website design, technical marketing, and SEO. I administered the company’s internal WIKI. I also was responsible for layout and database design for our ERP system, automating countless workflows and creating their associated SOPs and technical documentation.